Eureka — Reintroducing a Legacy Brand After the Forbes Separation

Client

Eureka

Industry

Home Appliances

Mandate

Drive product adoption and sell 600 units within six months, while rebuilding clarity around the brand following its separation from Eureka Forbes.

Scope

Brand positioning, website development, SEO, Amazon marketplace strategy, performance marketing, influencer outreach, and demand-generation initiatives.

The Challenge

After parting ways with Eureka Forbes, the brand entered a new phase where it needed to re-establish its independent identity.

However, strong consumer association with Eureka Forbes created confusion in the market, making it difficult for customers to clearly differentiate between the two.

At the same time, the business had a clear commercial objective:

Sell 600 units within six months.

This required solving two challenges simultaneously —
clarifying the brand identity while driving product adoption.

Strategic Approach

Torchlight approached the challenge with a multi-channel growth strategy focused on:

  • rebuilding brand clarity after the Forbes separation


  • driving product discovery and trust among potential buyers


  • creating a structured demand-generation engine


This involved aligning the brand’s digital presence, marketplace strategy, customer engagement formats, and performance marketing efforts.

Execution

Website Development & SEO

Torchlight designed and optimized Eureka’s India website, establishing a central platform for product discovery and brand communication.

The design ensured visual consistency with Eureka’s global websites (such as Eureka US) while adapting messaging and communication for the Indian market and audience.

Key initiatives included:

  • SEO optimization

  • strategic keyword targeting

  • improved product discovery through search

Amazon Marketplace Setup

The marketplace strategy positioned Eureka as an Amazon-exclusive product, allowing the brand to concentrate discovery, visibility, and conversions within a single platform.

Torchlight structured Eureka’s presence on Amazon through:

  • A+ product page setup

  • strategic keyword purchase

  • optimized product listings

These initiatives improved product discoverability while helping customers better understand the product and its value proposition.

Performance Marketing

Torchlight implemented a full-funnel performance marketing system across:

  • Google Ads

  • Meta Ads

  • Amazon DSP campaigns


Campaigns targeted both branded and non-branded keyword searches, helping expand reach while capturing high-intent customers.


Virtual Product Demonstrations

One of the most impactful initiatives was the introduction of virtual product demos.

These sessions allowed potential customers to understand product functionality and benefits in real time, improving buyer confidence and conversion.

Virtual demos quickly became a key turning point in driving sales traction.

Influencer Marketing & Social Media

Torchlight executed targeted influencer collaborations and social media campaigns focused on product education and awareness.

Content highlighted real-life usage, product features, and customer value.

Offline Outreach & Institutional Partnerships

To expand market reach beyond digital channels, Torchlight initiated targeted outreach programs with:

  • salons

  • pet clinics and pet salons

  • hotels


These partnerships were strategically aligned with Eureka’s target audience, ensuring the brand reached relevant environments where the product naturally fits.

The initiative also ensured that marketing efforts extended beyond digital platforms, opening opportunities for bulk purchases and institutional orders.

Early Results

The campaign began generating steady traction within the first few months.

Key indicators include:

  • consistent sales of 5–6 units per day

  • growing brand awareness across digital channels

  • improved marketplace visibility

  • increasing conversions through virtual product demos

  • customers beginning to clearly identify and differentiate the real Eureka brand


Sales momentum began building within three months of launch (starting December).


Ongoing Partnership

Torchlight continues to work with Eureka as a growth and marketing partner, managing:

  • social media strategy and brand communication

  • website management and optimization

  • performance marketing and marketplace campaigns

  • e-commerce management and marketing initiatives

This ongoing collaboration supports Eureka as it continues to strengthen its independent identity and expand its market presence.

Torchlight